Music. Branding. Artist development & management. We started a music brand because we love music — and the Bronx deserves a loud one.
The Fox & King began in the Bronx in 2011 as a DIY movement — a way to bring music and people together under one banner. After its first show in 2012, TFAK grew from local gigs into a booking agency and a lasting collective, expanding across New York City while staying rooted in the borough.
Today it books the artists it believes in, develops lasting brands around music, produces platform media like the B-Sides docu-series and Nite Sessions, and provides artist development for its community. The mission hasn't changed: change how the music industry works by leaning into DIY, undiscovered music, and brands that lift the independent scene of today.
All-purpose management for bands, artists, and musicians — bridging the gap between the indie and major scenes.
All-purpose development for bands, artists, and musicians — built to bridge the gap between the indie and major scenes.
Booking the artists we believe in and connecting Bronx talent to stages across NYC.
Platform media made in the borough — the B-Sides docu-series and Nite Sessions live streams.
Interviews, reviews, and features documenting independent Bronx and NYC artists.
TFAK-presented shows and live sessions — from Bronx Basement Riot to The Fox Hole.
Building lasting brands around music: identity, design, and story for independent artists.
Verified from TFAK's own team page.
Founder + Co-Owner
The Bronx, NY
Born in the Bronx, Fernando came up inside a thriving local music scene and has since worked with industry veterans, iconic music festivals, and artists across every genre. He founded TFAK to bridge the gap between the indie and major scenes — and to turn a music brand into a movement. He serves on the Music Advisory Board of the Bronx Music Heritage Center.
Public Relations + Co-Owner
New York City
Raised in northwest Yonkers on a wide range of genres and eras, Chris brings public relations, content marketing, and social strategy to TFAK — shaping the audience engagement, branding, and media relations behind the artists and scenes the brand champions.
Artists, venues, press, and partners — let's talk.